Privacy audits with a simple click

Aditaur™ detects programmatic advertising and audits the information used to drive it.

Aditaur is a powerful tool that simplifies the process of conducting privacy audits on websites and ad-delivery platforms.

What Aditaur Offers

Aditaur generates Insightful Analytics that help address tactical & strategic questions, such as:

  • Is there significant evidence of ad targeting based on sensitive, personal user attributes protected by GDPR and other data protection regulation?

  • Which are the companies involved in the delivery of such ads?

  • How effective is Do-Not-Track, AdChoices, and cookie blockers in stopping undesirable tracking?

Regulatory compliance monitoring

Detect websites
that display targeted advertisements
and violate data protection laws regarding sensitive personal data use.

Collection of evidence for privacy forensics

Identify the intermediaries involved in serving an  ad that has used sensitive personal data.

Ranking of websites and delivery platforms

Identify the good,
the bad and the ugly within the
AdTech ecosystem
when it comes
to handling
personal data.

 
 

Aditaur Uses

Aditaur is an indispensable tool for  monitoring and certifying compliance with several international data and privacy protection regulations, rules of conduct, and initiatives such as:

  • Child Online Privacy Protection Act (FTC COPPA)

  • Audiovisual Media Services Directive (EC AVMSD)

  • General Data Protection Regulation (GDPR)-defined sensitive personal data

  • Digital Analytics Association (DAA) Code of Ethics

  • World Wide Web Consortium (W3C) “Do Not Track”

  • Opt-out function defined by self-regulatory bodies, e.g. DAA, the Network Advertising Initiative (NAI) and the Internet Advertising Bureau (IAB).

 

How Aditaur works

The process at a glance:

  • Log in to the Auditor web portal and indicate the web domains that you would like to audit

  • Aditaur will launch an automated barrage of tests for checking whether programmatic advertising systems, working with these domains, comply with data protection laws

  • When the tests are completed you will receive an email with a link to the detailed report of the audit.

 

Who Benefits from Aditaur

  • Brands advertising on the Internet can use Aditaur to verify that they do not put their brand name at risk by offending users or breaking data protection laws

  • Websites participating in programmatic advertising to which they have no direct control can similarly use Aditaur to proactively detect controversial targeting

  • Media Auditors and Ad Delivery Platforms can use Aditaur for self-regulation purposes

  • Data Protection Authorities and Regulators can use Aditaur to proactively monitor the ecosystem and collect evidence for detailed investigations.

 

Request a demo

Our team of data scientists is available to show you the features of our innovative product and to answer your questions.

 

We care about your privacy and will always treat your data with respect (privacy policy).

Confidentiality assured. Your information is never shared

 

Address

Midsummer Court
314 Midsummer Boulevard
Milton Keynes, MK9 2UB

UK

C / Pallars 193
08005 Barcelona


Spain

©2018 by LSTech Ltd.

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