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Privacy audits with a simple click

Aditaur™ detects programmatic advertising and audits the information used to drive it.

Aditaur is a powerful tool that simplifies the process of conducting privacy audits on websites and ad-delivery platforms.

What Aditaur Offers

Aditaur generates Insightful Analytics that help address tactical & strategic questions, such as:

  • Is there significant evidence of ad targeting based on sensitive, personal user attributes protected by GDPR and other data protection regulation?

  • Which are the companies involved in the delivery of such ads?

  • How effective is Do-Not-Track, AdChoices, and cookie blockers in stopping undesirable tracking?

Regulatory compliance monitoring

Detect websites
that display targeted advertisements
and violate data protection laws regarding sensitive personal data use.

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Collection of evidence for privacy forensics

Identify the intermediaries involved in serving an  ad that has used sensitive personal data.

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Ranking of websites and delivery platforms

Identify the good,
the bad and the ugly within the
AdTech ecosystem
when it comes
to handling
personal data.

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Aditaur Uses

Aditaur is an indispensable tool for  monitoring and certifying compliance with several international data and privacy protection regulations, rules of conduct, and initiatives such as:

  • Child Online Privacy Protection Act (FTC COPPA)

  • Audiovisual Media Services Directive (EC AVMSD)

  • General Data Protection Regulation (GDPR)-defined sensitive personal data

  • Digital Analytics Association (DAA) Code of Ethics

  • World Wide Web Consortium (W3C) “Do Not Track”

  • Opt-out function defined by self-regulatory bodies, e.g. DAA, the Network Advertising Initiative (NAI) and the Internet Advertising Bureau (IAB).

 
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How Aditaur works

The process at a glance:

  • Log in to the Auditor web portal and indicate the web domains that you would like to audit

  • Aditaur will launch an automated barrage of tests for checking whether programmatic advertising systems, working with these domains, comply with data protection laws

  • When the tests are completed you will receive an email with a link to the detailed report of the audit.

 
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Who Benefits from Aditaur

  • Brands advertising on the Internet can use Aditaur to verify that they do not put their brand name at risk by offending users or breaking data protection laws

  • Websites participating in programmatic advertising to which they have no direct control can similarly use Aditaur to proactively detect controversial targeting

  • Media Auditors and Ad Delivery Platforms can use Aditaur for self-regulation purposes

  • Data Protection Authorities and Regulators can use Aditaur to proactively monitor the ecosystem and collect evidence for detailed investigations.

 

Request a demo

Our team of data scientists is available to show you the features of our innovative product and to answer your questions.

 

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We care about your privacy and will always treat your data with respect (privacy policy).

Confidentiality assured. Your information is never shared