Privacy audits with a simple click

Aditaur Uses

Aditaur is an indispensable tool for  monitoring and certifying compliance with several international data and privacy protection regulations, rules of conduct, and initiatives such as:

• Child Online Privacy Protection Act (FTC COPPA)

• Audiovisual Media Services Directive (EC AVMSD)

• General Data Protection Regulation (GDPR)-defined sensitive personal data

• Digital Analytics Association (DAA) Code of Ethics

• World Wide Web Consortium (W3C) “Do Not Track”

• Opt-out function defined by self-regulatory bodies, e.g. DAA, the Network Advertising Initiative (NAI) and the Internet Advertising Bureau (IAB).

How Aditaur works

The process at a glance:

• Log in to the Auditor web portal and indicate the web domains that you would like to audit

• Aditaur will launch an automated barrage of tests for checking whether programmatic advertising systems, working with these domains, comply with data protection laws

• When the tests are completed you will receive an email with a link to the detailed report of the audit.

Who Benefits from Aditaur

• Brands advertising on the Internet can use Aditaur to verify that they do not put their brand name at risk by offending users or breaking data protection laws
  

• Websites participating in programmatic advertising to which they have no direct control can similarly use Aditaur to proactively detect controversial targeting

• Media Auditors and Ad Delivery Platforms can use Aditaur for self-regulation purposes

• Data Protection Authorities and Regulators can use Aditaur to proactively monitor the ecosystem and collect evidence for detailed investigations.